As Handpick's Content Strategist, I created content driven by social food consumption data.

One of my key achievements was developing a content roadmap of weekly meal kits, each consisting of 3 recipes with step-by-step instructions and original photography.

The content creation process included: 

- Analyzing social data to understand what influences consumer food consumption

- Managing a team of content creators, designers, food stylists, and photographers against strict launch deadlines; producing 1-3 new meal kits from concept to launch per week

- Overseeing all facets of meal kit content production - from ideation to implementation; including writing, editing, testing, producing, image selection, costing, and publishing

Fast and Fresh Meal Kit (Copy)
Elegant Weeknight Meal Kit (Copy)
Fall Feast Meal Kit (Copy)
Miso and Soy Meal Kit (Copy)
One Pot Vegetarian Meal Kit (Copy)
Paleo Meal Kit (Copy)
Kid's Rule (Copy)
Mamma Mia Collage.jpg
Modern Asian (Copy)
Seafood Meal Kit (Copy)
Tex-Mex Meal Kit (Copy)
Thai Spice Meal Kit (Copy)
Gluten-Free Meal Kit (Copy)
Vegetarian Meal Kit (Copy)
Thanksgiving Meal Kit (Copy)